Tomorrow we begin a shoot at the Argus I building in Ann Arbor profiling Michigan Creative - the University's new collective branding involving Michigan Marketing & Design, Michigan Photo Services, and Michigan Productions. It took a little while for it to sink in... its a little confusing at first thinking about how to creatively market a creative marketing agency. Furthermore, this video was going to be smack-dab front page of their redesigned website, to launch right atop the new year. We ended up thinking along the lines of how we function as a creative collective, and applied some of those principles to how we would market Michigan Creative. Well, the pitch got the green-light last week after an all-night prep session, and it will involve shooting several interviews, b-roll in the workplace, along with a separate studio space setup. And they got shiny new production books in the process! We're excited to shoot creatives being creative, and infuse some of our ideas into capturing their personalities, energy, and most importantly great work. We'll keep ya posted...
rdh
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